Author: Admin

July 23, 2019

Determining Your Goals And Priorities

Why have you decided to sell your home?

Are you flexible in your timing?

Do you have a desired price or a minimum price in mind?

Decision Making
Will anyone else (family member, financial advisor) be involved?

How often would you like updates, and what is the best way to contact you?

Previous Selling Experience
What went well? What would you like to improve upon from that past
Experience? If this is your first time selling a home, what are your concerns?

Condition of Property
Are there any internal or landscaping projects that would increase the value
Of the house? Are there any issues we will need to disclose? Have you made
Substantial renovations?

Can we assist you in purchasing or moving to a new area or home?

What are your concerns with regards to your home and the transaction?

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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By Admin
July 23, 2019

Using A CMA To Price

A Comparative Market Analysis (CMA) is the strongest tool we use when estimating
the potential selling price for your home. As a member of the Board of REALTORS®
with access to the Multiple Listing Service, we can prepare a report that analyzes
comparable homes in your area. Using this valuable information, we can assist you
in determining an attractive, yet realistic price for your home. A Comparative Market
Analysis highlights similar homes in your area:

SOLD Looking at the prices paid for recently sold homes provides the best foundation
in determining your home’s most accurate market value. Once adjustments are made
for square footage and features, we can make a qualified recommendation for the
asking price of your home.

UNDER CONTRACT Homes that have received and accepted an offer give a good
indication of realistic pricing.

ACTIVE LISTINGS Homes that are currently competing with yours for the attention
of buyers. We can see what comparable asking prices are, but remember, these homes
have not yet received an acceptable offer.

EXPIRED Homes that have gone through the duration of a listing period, but failed
to sell. Many factors could be responsible such as lack of marketing or the home’s
condition, but most often it is simply because the home was priced too high.

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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By Admin
July 23, 2019

Pricing Strategy

Understanding Pricing Strategies And How They Affect The Sale Of Your Property.
Pricing strategy is a critical element in your overall value proposition. Depending on the
market and your property, there are several factors to consider when determining the
price of your home.

Uninformed sellers can easily make the common mistake of overpricing their home and
end up chasing the market. The owner can incur significant carrying costs, and homes
that are on the market for long periods of time may be labeled negatively by potential
buyers and buyer’s agents.

There are other factors that also directly impact the value of your home. These include
current mortgage interest rates, national and regional economic conditions, buyer
demand, seasonal trends, availability of competing properties, and prices of recently
sold properties. I will help you account for these factors when pricing your home.

Pricing Strategy
• If you price too high, many potential buyers will not look at your property.
• If you price too low, you may not get the highest return on investment.
• It is useful to adopt the mindset of a buyer to objectively assess your home’s value
and position it competitively within the marketplace

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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By Admin
July 23, 2019

Our Approach To Selling Your Home

Our listing strategy is designed to meet your goals and is built with market conditions
in mind to provide the most effective property marketing strategy available.

  • We begin with a detailed assessment of your goals and property along with the
    local market and competitive properties. Together, we will determine and maximize
    the unique value of your property.
  • We bring the story of your property to life and design a winning strategy to showcase
    the unique quality of your home.
  • We implement your custom marketing plan across a wide array of channels.
  • We track and analyze showing feedback, market changes, and new competition.
  • As the market changes, we will work with you to make informed decisions that will
    allow us to improve the competitiveness of your property

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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By Admin
July 23, 2019

Broad And Strategic Exposure

Our comprehensive approach to marketing integrates the latest in digital, print, and
agent outreach. We have the tools to design and execute a holistic campaign that casts
a wide net to potential buyers.

• Customized listing strategies
• Professional in-house photography and videography
• Drone capability and virtual tours
• Custom property flyers and brochures
• Direct mail campaigns
• Local, national, and international advertising
• Open house promotion
• Gallery exposure
• Mobile marketing
• Agent-to-agent outreach
• Cutting edge online marketing
• Social media

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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By Admin
July 23, 2019

The Property, Market And Competition

What You Need to Consider
• Property style and floor plan
• Local community and amenities
• Condition and curb appeal
• Property age
• Public information
• Tax Records
• Lifestyle and story of the property

Market Trends
As part of the most respected company in the world, we not only have the best resources
for local market data, but also have access to highly sophisticated regional, national,
and international trend reports that no other brokerage offers. With a proven track record
assisting home sellers make informed decisions, we can provide you with historic market
information and predict what trends you are most likely to witness in your neighborhood.
It is important to note that publicly available data is often out of date and can be
misleading. We have unique access to a variety of proprietary sources that depict
accurate data, which will be crucial in creating a successful strategy to sell your home.

Separating Your Home from the Competition
As your agent, I will help you think like a prospective buyer and identify comparable
properties in your market with a “Competitive Market Analysis.” Being aware of your
competition will help establish a tactical value proposition that will increase the likelihood
of a speedy and successful sale.

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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By Admin
April 26, 2019

Making an Offer for a Purchase

Typically, when homebuyers are ready to make an offer, they meet with the real estate agent and complete the Offer to Purchase form together. You may also want to write your offer with the help of an attorney. Although you can prepare an offer yourself, it is not recommended.

An Offer to Purchase includes detailed, complex information. If you try to write an offer by yourself, you may make mistakes, omit or include items that would put you at a disadvantage relative to other buyers or trap yourself into an agreement that is not in your best interest.

When you are ready to make an offer, get a copy of your state’s form from the real estate agent and look it over carefully. Have either the real estate agent or an attorney thoroughly explain every item on the form to you so that you understand exactly what you are committing to before you actually write an offer.

Making the offer:

There are many factors that may influence the amount you would offer for a home:

  • How much you can afford.
  • How badly you want the house.
  • How many other buyers are interested.
  • How motivated you think the seller is.
  • How much work might need to be done on the house.
  • How the property compares with other similar properties


Once you have found the right property, the next step is to make a purchase offer to the

Determine the price you want to offer

  • The price the seller is asking may or may not reflect realistic market value.
  • The best way to determine market value is with a Comparative Market Analysis
    (CMA) showing similar properties that sold recently, those that are currently active
    on the market and those that failed to sell.
  • I will discuss with you an estimate of costs associated with purchasing this property.

Decide on financing

  • We will review together the status of your loan pre-approval.
  • We will work together with your loan officer to explain financing options and help
    you determine the mortgage plan that best fits your requirements.

Decide on other issues that are important to you, such as:

  • Items of personal property you want included with the house.
  • Warranty, inspections, repairs or other home enhancements by the seller.
  • Closing date and possession.

I will present your offer

  • The seller will have three choices: accept your offer as it is presented; reject it
    completely; or propose adjustments to your offer (counter offer).
  • If there is a counter offer, you can choose whether to accept it, reject it or counter it.

Once you have reached agreement with the seller, you will have a firm contract to
purchase the home.

Download a PDF Guide for Buying your Home in the San Francisco Bay Area.

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By Admin
April 26, 2019

How to Look at Homes

Discovering the right home should be an exciting event. As a Berkshire Hathaway HomeServices professional, my commitment is to make your home search as stress-free and efficient for you as possible.

  • Identifying up-front what is affordable will save time and frustration in the home finding process. It is important to consider the financing options available and to begin the mortgage pre-approval process as soon as possible.
  • From the multitude of properties currently on the market, I will select those that most closely meet your unique needs and interests. It is best to preview only a few homes at a time.
  • We will schedule time to look at homes and neighborhoods. I will arrange showing appointments with the sellers or their brokers.
  • If the seller or their real estate professional is at the property when we are there, it would be best for you to limit your conversation with them.
  • In order to help me find the right home for you, I will ask you to tell me your thoughts about each property you see – the positives and the negatives.
  • I will continue to assess your needs and buying criteria


I have access to virtually every property for sale in this market, and will show you the homes that best match your requirements, including:

  • All homes marketed by Berkshire Hathaway HomeServices members
  • All properties listed by other brokers through the Multiple Listing Service(MLS)
  • Properties not necessarily on the open market yet
  • Many properties offered “For Sale By Owner”. To save you time, hassle and duplicated effort, call me for additional information on properties you see, regardless of whether or not they are being offered by a Berkshire Hathaway HomeServices sales professional. I can obtain important facts about homes you see.
    • Advertised in newspapers or buyers’ guides
    • On the Internet
    • Open houses
    • Displaying “For Sale” signs

Download a PDF Guide for Buying your Home in the San Francisco Bay Area.

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By Admin
April 26, 2019

Step-by-step Home Buying Guide

Select a Realtor and Establish a Relationship
I am a full time, professional Realtor with extensive market knowledge. We will work closely together to find the right home for you.

Evaluate Your Needs and Resources with Your Realtor
Once we establish your needs, I will provide guidance to financial institutions where you can obtain information in order to get the best financing available. We will meet to discuss your needs and analyze your resources.

Identify Properties You Are Interested In
I will show you homes based on the criteria that we establish. The more precise and direct you are with me, the more successful our search will be.

Determine the Seller’s Motivation
Once we have found the home you wish to purchase, I will do all the necessary research to help you structure an effective offer.

Write an Offer to Purchase
I will draft the Purchase Contract Agreement for you, advising you in protective contingencies, customary practices, and local regulations. At this time you will need to provide an “earnest money” deposit usually 3 percent of the purchase price. This deposit is not placed in escrow until your offer has been accepted.

Present the Offer
I will present your offer to seller and the seller’s agent. The seller has three options: they can accept your offer, reject your offer, or make a counter offer. My personal knowledge of your needs and qualifications will enable me to represent you in the best way possible.

Evaluate the Seller’s Response
I will review the Seller’s Response with you. My negotiating skills and knowledge will benefit you reaching a final agreement.

Open Escrow
When the Purchase Agreement is accepted and signed by all parties, I will open escrow for you. At this time your earnest money will be deposited. The escrow or title company will receive, hold, and disburse all funds associated with your transaction.

Contingency Periods
This is the time allowed in your Purchase Agreement to obtain financing, perform inspections, and satisfy any other contingencies to which your purchase is subject. Typical contingencies include:
• Approval of the Seller’s Transfer Disclosure Statement
• Approval of the Residential Building Report (3R)
• Approval of the Preliminary Title Report
• Loan approval, including an appraisal of the property
• Physical inspections of the property
• Pest inspection

Obtaining Homeowner’s Insurance
I will coordinate between your insurance agent and the Title Officer to make sure a policy is in effect at close of escrow.

Down Payment Funds
You will need a cashier’s check or money transfer several days prior to the closing date of escrow.

Close of Escrow
When all of the conditions of the Purchase Agreement have been met, you will sign your loan documents and closing papers. You will deposit the balance of the purchase price. The Deed will be recorded at the County Recorder’s office, and you will take ownership of your home.

Download a PDF Guide for Buying your Home in the San Francisco Bay Area.

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By Admin
October 5, 2018

Your Winter Home Maintenance Checklist

Photo via Pixabay
You’ve said goodbye to the dog days of summer and are enjoying the cooler fall weather and all the benefits that autumn brings. While it’s tantalizing to put off home maintenance chores, it’s best to be responsible and make sure everything in your home is in tip-top shape so the winter chill doesn’t catch you with a malfunctioning home system.
Now is a good time to verify all your home systems are operating well, from the heating system to the electrical system to the plumbing system. Read the following list of must-do maintenance chores to do to keep your home snug and cozy in the months ahead, as well as safe from an expensive repair service visit.

  1. Clean Up Outside

Any San Franciscan knows that there will be plenty of temperate, beautiful days that can be enjoyed outside even in the dead of winter — sometimes, winter days are warmer than summer days! Make sure your outdoor areas are spruced up not only so you can spend time in the great outdoors in the fall and winter, but also to keep your home and family’s health in good order. Remove fallen leaves and other natural debris from your yard, deck and garage to prevent unwanted pests from making themselves comfortable. Start by raking everything into piles, and then vacuuming them up with a backpack vacuum cleaner; these are a better option than burning debris, which presents both fire and health hazards, especially in dry conditions. These tools also often have HEPA filters to help reduce allergens, and once everything is vacuumed up, you can use the organic matter as a natural mulch. Now is also a good time to paint and seal your deck before the winter rain falls. Sealing outdoor wood will help it last longer by preventing rot and mold growth.

  1. Clean Your Roof Gutters

Your roof’s downspouts and gutters are liable to have accumulated a lot of clogging debris over the warmer months of the year. Take the time to inspect and clean your roof’s drainage system so that rain is channeled away from your home’s foundational walls and exterior, keeping the overall structure of your home intact. Check for corrosion and rust, and install mesh guards to keep any leaf matter or debris from blocking parts of your home’s drainage system.

  1. Test Your Smoke and CO Detectors

Check and test that your smoke and carbon monoxide detectors are working properly by following the manufacturer’s manual of instructions. It’s a good policy to change the batteries of the ceiling detectors once every new season. For added security, keep a fire extinguisher in the garage and kitchen, as well as in designated spaces on other floors of the house.

  1. Replace Air Filters

Check the quality of air circulation in your home, and remove any debris blocking proper air flow. Change your air filters and test your home humidifiers. If your air conditioning unit directly faces the outside, think about covering it in the winter.
A Final Thought
A week of routine home maintenance chores will save you plenty of repair costs in the future. Even brand new homes can spring a roof leak or suffer a failed gas heater when owners don’t regularly perform home maintenance chores throughout the year. So, be proactive in getting your maintenance chores done so that you can enjoy a warm, well-insulated home in the cold months ahead.

By Admin
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