Seller

July 23, 2019

Determining Your Goals And Priorities

Motivation
Why have you decided to sell your home?

Timing
Are you flexible in your timing?

Pricing
Do you have a desired price or a minimum price in mind?

Decision Making
Will anyone else (family member, financial advisor) be involved?

Communication
How often would you like updates, and what is the best way to contact you?

Previous Selling Experience
What went well? What would you like to improve upon from that past
Experience? If this is your first time selling a home, what are your concerns?

Condition of Property
Are there any internal or landscaping projects that would increase the value
Of the house? Are there any issues we will need to disclose? Have you made
Substantial renovations?

Relocating
Can we assist you in purchasing or moving to a new area or home?

Concerns
What are your concerns with regards to your home and the transaction?

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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July 23, 2019

Using A CMA To Price

A Comparative Market Analysis (CMA) is the strongest tool we use when estimating
the potential selling price for your home. As a member of the Board of REALTORS®
with access to the Multiple Listing Service, we can prepare a report that analyzes
comparable homes in your area. Using this valuable information, we can assist you
in determining an attractive, yet realistic price for your home. A Comparative Market
Analysis highlights similar homes in your area:

SOLD Looking at the prices paid for recently sold homes provides the best foundation
in determining your home’s most accurate market value. Once adjustments are made
for square footage and features, we can make a qualified recommendation for the
asking price of your home.

UNDER CONTRACT Homes that have received and accepted an offer give a good
indication of realistic pricing.

ACTIVE LISTINGS Homes that are currently competing with yours for the attention
of buyers. We can see what comparable asking prices are, but remember, these homes
have not yet received an acceptable offer.

EXPIRED Homes that have gone through the duration of a listing period, but failed
to sell. Many factors could be responsible such as lack of marketing or the home’s
condition, but most often it is simply because the home was priced too high.

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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July 23, 2019

Pricing Strategy

Understanding Pricing Strategies And How They Affect The Sale Of Your Property.
Pricing strategy is a critical element in your overall value proposition. Depending on the
market and your property, there are several factors to consider when determining the
price of your home.

Uninformed sellers can easily make the common mistake of overpricing their home and
end up chasing the market. The owner can incur significant carrying costs, and homes
that are on the market for long periods of time may be labeled negatively by potential
buyers and buyer’s agents.

There are other factors that also directly impact the value of your home. These include
current mortgage interest rates, national and regional economic conditions, buyer
demand, seasonal trends, availability of competing properties, and prices of recently
sold properties. I will help you account for these factors when pricing your home.

Pricing Strategy
• If you price too high, many potential buyers will not look at your property.
• If you price too low, you may not get the highest return on investment.
• It is useful to adopt the mindset of a buyer to objectively assess your home’s value
and position it competitively within the marketplace

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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July 23, 2019

Our Approach To Selling Your Home

Our listing strategy is designed to meet your goals and is built with market conditions
in mind to provide the most effective property marketing strategy available.

  • We begin with a detailed assessment of your goals and property along with the
    local market and competitive properties. Together, we will determine and maximize
    the unique value of your property.
  • We bring the story of your property to life and design a winning strategy to showcase
    the unique quality of your home.
  • We implement your custom marketing plan across a wide array of channels.
  • We track and analyze showing feedback, market changes, and new competition.
  • As the market changes, we will work with you to make informed decisions that will
    allow us to improve the competitiveness of your property

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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July 23, 2019

Broad And Strategic Exposure

Our comprehensive approach to marketing integrates the latest in digital, print, and
agent outreach. We have the tools to design and execute a holistic campaign that casts
a wide net to potential buyers.

OFFERINGS INCLUDE:
• Customized listing strategies
• Professional in-house photography and videography
• Drone capability and virtual tours
• Custom property flyers and brochures
• Direct mail campaigns
• Local, national, and international advertising
• Open house promotion
• Gallery exposure
• Mobile marketing
• Agent-to-agent outreach
• Cutting edge online marketing
• Social media

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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July 23, 2019

The Property, Market And Competition

What You Need to Consider
• Property style and floor plan
• Local community and amenities
• Condition and curb appeal
• Property age
• Public information
• Tax Records
• Lifestyle and story of the property

Market Trends
As part of the most respected company in the world, we not only have the best resources
for local market data, but also have access to highly sophisticated regional, national,
and international trend reports that no other brokerage offers. With a proven track record
assisting home sellers make informed decisions, we can provide you with historic market
information and predict what trends you are most likely to witness in your neighborhood.
It is important to note that publicly available data is often out of date and can be
misleading. We have unique access to a variety of proprietary sources that depict
accurate data, which will be crucial in creating a successful strategy to sell your home.

Separating Your Home from the Competition
As your agent, I will help you think like a prospective buyer and identify comparable
properties in your market with a “Competitive Market Analysis.” Being aware of your
competition will help establish a tactical value proposition that will increase the likelihood
of a speedy and successful sale.

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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