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July 23, 2019

Pricing Strategy

By Admin In Seller with Comments Off on Pricing Strategy

Understanding Pricing Strategies And How They Affect The Sale Of Your Property.
Pricing strategy is a critical element in your overall value proposition. Depending on the
market and your property, there are several factors to consider when determining the
price of your home.

Uninformed sellers can easily make the common mistake of overpricing their home and
end up chasing the market. The owner can incur significant carrying costs, and homes
that are on the market for long periods of time may be labeled negatively by potential
buyers and buyer’s agents.

There are other factors that also directly impact the value of your home. These include
current mortgage interest rates, national and regional economic conditions, buyer
demand, seasonal trends, availability of competing properties, and prices of recently
sold properties. I will help you account for these factors when pricing your home.

Pricing Strategy
• If you price too high, many potential buyers will not look at your property.
• If you price too low, you may not get the highest return on investment.
• It is useful to adopt the mindset of a buyer to objectively assess your home’s value
and position it competitively within the marketplace

Download a PDF Guide for Selling your Home in the San Francisco Bay Area.

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